Consideration stage reports on home prices

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Real estate customer journey more efficient formats for each stageUp to this point, the actions and strategies of real estate marketing are not that different from, for example, automotive marketing . However, there is one factor that must be taken into account and that is completely different in real estate digital marketing the real estate customer's purchasing journey is much longer.




Real estate sales strategies must adapt to this, along with marketing Mailing Data Pro.Reviewing a bit of marketing theory, the stages a customer goes through during this journey are called stages and could be simplified into this graph stages of the customer journeyThe issue is that this process lasts several months and that we have to reach different types of clients such as owners (who put their houses up for sale), buyers and investors.





Furthermore, for the same property, the target audience can be so diverse that they can include older people, young people, retirees, newlyweds, etc.Given this panorama and, based on experience, we detected that the formats to be used in marketing strategies could be grouped according to the stages of the customer journey .Recognition Stage  ebooks, guides, educational articles, interviews with experts, publications on social networks., comparisons of services available in each neighborhood, mortgage calculators, ° tours, videos, interactions on social media.